A huge part of any publication is getting the word out about the product and displaying photos we take on a daily basis. With over 1,500 followers on Twitter, an updated Instagram feed and Facebook to fed the parents we are able to reach our consumers in all sorts of ways. Engagement is a must on these sites. Twitter hits mostly students and supports and supports mass amounts of Boone news daily. Instagram is used for daily social media post in areas of Humans of Boone Monday, Teacher Tuesday, photo of the day Wednesday, throwback Thursday and anything Boone Friday. Facebook is where we market to parents alongside school announcements. YouTube is a great host site for us, but all of our videos air on Brave TV, our school broadcast program. Putting my videos on Brave TV allows 2,500+ people to see the advertisements. As an editor, I manage all of this and make sure all of content is factual and in good taste.
About: These video advertisements appeared on Brave TV for a series of days. Each video focused on being quick and to the point, while keeping our viewers interested. At the end of every video I focus on having a call to action because it's important for viewers to see their options when planning to buy a yearbook.
About: Crafting content for web is also important to keep user engagement and marketing in more than just one place. I created the graphics above to market the final days to buy a yearbook, which went along with our brand. Then as the days of distribution day approached a few months later I created graphics that I posted to hint the style of the Legend 2016. This was important and gave us superior user engagement over the course of these days.
About: While social media marketing is great, tangible print marketing is also a must. I created a set of three different items to go along with our brand. The vertical banner on left displayed a quick tag line and helped us draw kids into buying a yearbook at the sales table during lunch. We then placed advertisements throughout the campus to continuously remind students to buy their book. I then created a yard sign we strategically placed in yards and business fronts around town.
BoonePubs Live branding
When BoonePubs Live came about I thought a lot about what to name ourselves. I drafted up a few logos and Parker Fluke, Sports Media Manger, and I decided on BoonePubs Live. After creating the logo I then switched over to creating an animation we could use within our live broadcast. Fluke and I had great success covering many sporting events in a professional manner. As I leave BoonePubs Live with Fluke next year I know he holds a strong foundation and is able to use the skills I taught him to teach someone else.